Budapest / Hungary
Advertising on Public Transport
In Budapest, the advertising on vehicles and in public spaces controlled by BKV, the city-owned public transport company, is managed by a sub-contractor, which keeps most of the income from the adverts. With around 10,000 advertising spots, the city only receives an income of around €178,000 per month (50 million Forints).
Local councillors from LMP set out to strip the sub-contractor of this lucrative business contract, and use the income instead for the public good, either by managing the contracts better, or by giving some free advertising space to NGOs.
To achieve this, the councillors held a press conference to raise awareness of the problem, and entered into negotiations with committees of the city council. They also brought a motion on the topic to the council.
The Result
The motion was accepted by the city council. The project is ongoing.
Implemented by local councillors of LMP in Budapest.
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